Between my Google Reader subscriptions, my Twitter feed and content shared by friends and colleagues, I consume a busload of online information every day. Pair that with the fact that I’m obsessive compulsive (read: anal) about language, I have certain standards when I take the time to read something.
I understand as well as the next person that mistakes slip in, but unless you’re still rocking a typewriter, spell checkers and tools like After the Deadline should eliminate most spelling errors. I can forgive the your/you’re or advice/advise slip, but badly written copy puts me off a product or service completely.
A colleague forwarded me the below email recently. I changed the name of the company and the suburb, but the rest is verbatim:
I hope that you are well.
I would like to take this opportunity to introduce X Company to you,
We are an up market and ultra modern Conferencing and special events venue based in X Suburb. We boast with over 9 different meeting rooms and our capacities can accommodate from 4pax – 500pax.
We can do EVERYTHING from product launches, conferencing, banquets, exhibitions, teambuilding, seminars, training, amazing themed yearend functions, cocktail parties etc, basically whatever your heart desires!
Our prices are really competitive!
I would like to Extend an invite to you to attend a site inspection of our venue at a time convenient to you.
It would be my pleasure to show you our venue and meet you in person.
I don’t know if an “ultra modern” company that does EVERYTHING instead of everything, Conferencing instead of conferencing and that Extends instead of extends is the right company for my “teambuilding” function. I thought pax had something to do with kissing. Also my heart desires! a company that’s not quite so competitive! in the ! department.
I’m not saying everyone should spend thousands on a copywriting service. If you can’t afford a permanent copywriter, pay a linguistics student or an underpaid newspaper subeditor to do it. A couple of bucks could save you a lot of embarrassment.
Freelance writers, editors and such folk, feel free to link to your website in the comments section below.