When things get really insane, as they have this year, I tend to get a little too caught up in the madness and forget about the great things I get to do every day. I was reminded of that last week when I got to write two stories for two very different publications. Oddly, both […]
I started my career in the media, took a slight detour to public relations and corporate writing before settling on a sort of hybrid career combining traditional print media with digital and social media and the occasional corporate writing job. My somewhat schizophrenic career path gave me the opportunity to consider the same beast from […]
Compiling the Finweek LIFE newsletter is one of the highlights of my week. With just under 1000 willing subscribers (not to be confused with avid readers), I feel like I have a little more freedom when writing this newsletter, so I tend to push boundaries and indulge my generally terrible sense of humour. If you […]
I am not – nor have I ever been – Catholic, but I think I know how it feels to skimp on the confession front. It seems that the very fabric of the universe has changed since the last time I posted anything on this blog. Okay, I’m being slightly hyperbolic, but scientists did discover […]
The music industry is no stranger to social media platforms. Bands like Arctic Monkeys and OK Go went from relatively unknown bands to world-famous international acts through viral campaigns. Wonderboom’s approach differs from these campaigns because the band’s campaign has its foundation in new marketing theory.
To produce good copy, your copywriter needs an hour of your time, as much information as you can give, a little bit of context, a name and a deadline. That, or telepathy.
To us normal folk, social media is the perfect way to see what the cool kids are up to, and we all know there’s nothing cooler than a Fender-wielding, bearded muso in skinny jeans. Later today South African rock veterans Wonderboom will stop by to talk about a social media strategy for the band. Here’s what we’ll tell them about social media:
Corporate copywriting can be bitch. Copywriters have to interpret technical information and translate it into something the target audience can understand. Over the past two years, I’ve produced copy for a variety of industries, ranging from engineering to fashion to solar water heating. What’s been seen can’t be unseen, my friends, and sometimes understanding the […]
This morning I drove past an Eddies Removals truck. What, thought I, would Eddies be? Are Eddies a group of individuals predestined to become movers merely because they’re named Eddie? Are Eddies the Igors of the modern world? It must be, I mused, because Eddies Removals certainly isn’t a removals business belonging to a man […]
Pick n Pay’s chairman Gareth Ackerman joined the press freedom debate, yet he boycotted ZOO magazine two years ago. Does he have a right to voice his opinion?